Global campaign presses food and beverage companies to respect land rights

Location: Global

Timeline: 2013 - present

Principal organisations: OXFAM

Oxfam’s global Behind the Brands campaign harnesses consumer, public, and investor pressure to change the way the ten largest food and beverage companies do business. These companies have enormous power over their supply chains and can move the agricultural industry toward greater respect for human rights and the environment. Oxfam ranked the ten companies – including Coca-Cola and PepsiCo – on their public commitments and sourcing policies around seven themes, one of which land. By 2014, several of the ten companies had made far-reaching commitments on land rights. Now, Oxfam is looking at how they are being implemented.